There is a need for market research courses In an ever-evolving business landscape. Knowledge is power, and staying ahead of the competition requires a deep understanding of consumer behavior, market trends, and industry dynamics.
Market research has emerged as a critical skill, enabling businesses to make informed decisions and tailor their strategies to meet evolving demands.
In 2023, the demand for proficient market researchers continues to surge.
Making it the perfect time to explore the best market research courses online that can empower you with the skills needed to navigate this dynamic field.
Here, we have for you the 10 best market research courses and certification programs online in 2023.
We did our best in compiling and analyzing the list of best market research courses online.
In addition to that, they were gathered from different biggest MOOC platforms.
Also, in these 10 best market research courses & certification programs list, there are paid and free courses.
However, they are bound to give you whatever you need in market research.
With that being said, get on any course on this list and start learning.
But before we see the list, let us have a look at what market research is all about for those who don’t know yet.
Maybe this might get your full interest in market research and the like.
What is market research?
Market research is the collection and analysis of information on consumer behavior to help a company market its products or services.
Market researchers use customer analysis, such as the previous browsing and buying patterns, to predict future buying behavior, thereby reducing business risk and maximizing opportunities.
Why is Market Research Important?
Market research is important as this data analysis helps companies advise which products should be improved and which should be discontinued.
In addition, where and how much should be spent on advertising?
Also, it tells you what future product development goals and investments should be pursued.
This field is based on qualitative and quantitative research methods to collect customer and market data for interpretation.
Qualitative research is collected by reaching potential clients through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can examine people’s thoughts and feelings about a product or service.
This information can be useful for product design information as well as creative marketing and branding strategies.
In contrast, quantitative research analyzes statistical data to gain insight.
With the arrival of digital commerce and social media, researchers have access to extensive new data sets that they can use to analyze online behavior patterns and purchasing decisions.
As well as tools to conduct A / B testing of various marketing content and large-scale advertising strategies.
Which Career or Job Can One Pursue With An Education in Market Research?
In today’s data-driven world, market research is more powerful than ever and is used in almost every industry.
Market researchers with the analytical skills required to carry out methodological studies and interpret the resulting data.
As well as the communication skills required to effectively present the results to clients are therefore in high demand.
Consequently, you can work virtually for any firm or company that has something to do with data, sales, and opportunities in various niches or markets.
Analyzing the feasibilities such as pros and cons, goals, and how to meet them. Also, forecasting the markets and their future demands.
What is The Salary For a Market Research Analyst?
According to the Bureau of Labor Statistics, market research analysts earn an average annual salary of $63,790. And generally hold a bachelor’s degree, although higher salaries are often associated with a master’s degree.
These jobs are expected to grow by 20% between 2018 and 2028, which is much faster than the economy’s national average.
Elsewhere, Indeed.com says that the average salary for a “market research analyst” ranges from approximately $41,571 per year for an Intelligence Analyst, to $85,239 per year for a Research Analyst.
7 Basic and Common Techniques of Market Research
If you must know, you don’t have to jump into market research without knowing the best basic techniques to function effectively.
Knowing these things will definitely help your market research career blossom.
These are the 7 basic or common techniques you need in market research:
- Survey
- Interviews
- Questionnaires
- Targeted groups
- Customer observation
- Field trials
- Establishing common grounds
In other cases, market research generally is of 2 main types; Primary research and Secondary research.
Also, there are 7 stages or steps in the market research process:
- Identification and Defining the Problem
- Statement of Research Objectives
- Planning the Research Design or Designing the Research Study
- Planning the Sample
- Data Collection
- Data Processing and Analysis
- Formulating Conclusion, Preparing and Presenting the Report
I believe you have gotten enough on market research and how to apply some techniques to help your career blossom.
That brings us to the business of the hour. The 10 best market research courses & certification programs online in 2023. As I said earlier, the list comprises both free and paid courses.
However, they are suitable for all levels of learning such as beginners, intermediate, advanced, or experts.
Also, enrolling in these courses does not require any college degree. Let’s see the list now.
The 10 Best Market Research Courses, Classes & Certification Programs Online in 2023
#1. Market Research Online Courses (Udemy)
With more than 40 courses and training courses, it can be said with certainty that the Udemy platform offers something for everyone who wants to expand their knowledge in this area.
The tutorials and programs are mainly divided into three levels of difficulty: beginner, intermediate, and advanced.
The courses are intended as a practical step-by-step guide to market research to provide a framework for those wishing to undertake a research project.
In other cases to hire an agency to conduct research on their behalf.
Each phase of the market research process is addressed individually.
Beginning with the understanding that market research is not the same as “seeing what you can find” on a particular subject or topic.
But a structured and systematic approach to creating an image.
It can support business decisions, in part as business development, or as the basis for marketing strategies.
These courses here on Udemy are well-equipped to teach you everything about market research.
Benefits of the course
- The well-designed curriculum is divided into appropriate sections which help to cover the lessons easily.
- Gain advice and best practices from the experience of the instructors.
- There are ample amount of exercises to practice the concepts covered in the lessons.
- Lectures + Downloadable resources + Articles + Full Lifetime Access
- The study materials, videos can be accessed on the platform for a nominal fee.
Course rating: 4.2 out of 5
#2. Market Research Certification by UC Davis (Coursera)
If you have no experience in the Market Research area and would like to start a career in this area, this is the specialization for you.
In this free course by Coursera, you will learn how to start a research project for specific business needs.
Conduct research in multiple modes and data sets. Manage vendors that perform special tests, and make recommendations from them.
At the end of the program, create and expand a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, and much more.
I have learned so much through this course and would apply my learning to my job. Thanks for an excellent course.
Melvin Goh
Benefits of the course
- Compose a professionally planned package or proposal.
- Design an effective questionnaire and launch your survey to the target audience.
- Analyze survey results, perform basic calculations, synthesize findings, and develop and deliver insights.
- Plenty of assignments to practice the concepts covered in the lectures.
- The deadlines can be set in accordance with your schedule.
Course rating: 4.5 out of 5
#3. Market Research and Consumer Behaviour by ie Business School (Coursera)
In this course, you will build a strong foundation in the basics of this field for creating an overall successful marketing strategy.
The lectures are divided into two parts namely market research and consumer behavior.
With glowing reviews and stellar ratings, this program is a crowd favorite.
This course gives you the knowledge you need to understand the status of your product before approaching the market strategy.
There is no better place to lay the foundation for your marketing journey.
Benefits of the course
- The introductory videos provide an overview of the course and cover the necessary jargon.
- Understand the fundamentals of consumer behavior and use the relevant tools to gain more insight.
- Each topic is covered in an elaborate manner with regular quizzes.
- Understand the consumer decision-making process.
- Gain a deeper understanding of your consumers and discuss the promises and pitfalls of digital data.
- Complete the graded assignments to earn the completion certification.
Course rating: 4.2 out of 5
#4. Market Research Courses Online (Experfy)
These courses on Experfy are designed to help you understand how these changes will affect market research in companies, given the exponential growth in data.
It also talks about how current market researchers can apply their skills to new data sources and adapt to new requirements.
At the end of the lesson, you can use your current skills and work with large amounts of data.
These courses aim to examine how these changes affect the role of the market and market research in companies.
It examines how experienced marketing researchers can apply their existing skills to new data sources, and how marketing researchers may need to adapt their skills to remain relevant and influential in today’s business.
It is intended for all people currently working in market research or customer insight, and for all people who are striving to do so.
The course has nicely explained how to collate information about customers from different forms. It is a really very good course. It is really exciting to learn the modern marketing research. There was never a boredom in learning the course.
Yasin K
Benefits of the course
- Discover methods and best practices to identify potential segments for improvement.
- Explore the different types of data available and the techniques to utilize data.
- All the topics are explained thoroughly and with proper examples.
- Attempt the exercises to measure your grasp on the topics covered.
Course rating: 4.4 out of 5
#5. Market Research Courses (University of Georgia)
This renowned university offers a range of highly acclaimed online certificate programs that cover the market research process from start to finish.
The principles of market research speak about the basic skills required to conduct research in different sectors.
The market research programs are divided into different modules and can be credited. Take the free online diagnostic quiz to assess your current knowledge before you start class.
As a graduate of these highly acclaimed courses, you will expand your research skills and distinguish yourself in the eyes of employers, clients, and colleagues.
Benefits of the course
- Apply the tools and processes to solve real-life challenges.
- The platform offers multiple student support mechanisms such as coach mentors, progress self-monitoring tools, and self-assessments.
- Understand the competitive trends, and how to use the data optimally.
- A wide variety of examples and demonstrations helps you to get a clearer view of the topics.
Course rating: 4.3 out of 5
#6. Marketing Research and Analysis (Cornell University)
Marketing professionals rely on clearly defined goals to determine how to market a product.
The main topic of this course is to use research to learn more about your target audience.
In this course, you will learn how to be a smart consumer of information in market research and analysis to become a more effective decision-maker.
You will first examine market research, the research purpose, and the research objectives.
Also, how the ideal can be reconciled with the reality of research and how the six phases of research are applied to a marketing situation.
Next, explore different ways to analyze the data you collect.
Using formulas to determine how cannibalization affects the profitability of new products and long-term customer benefits, you perform a basic sensitivity analysis to assess the robustness of your results.
Benefits of the course
- Define goals for marketing research and apply various methods.
- The complete set of lessons is broken into appropriate sections which makes it easy for the students to follow.
- Learn more about customers, products, and services.
- Test results and determine how to apply them to real-life scenarios.
Course rating: 4.4 out of 5
#7. Quantitative Marketing Research Course (edX)
In this course, you will learn how to design a quantitative market research project and implement certain methods, interpret data, and make marketing decisions.
Market research is essential for marketing managers as it helps answer important marketing questions using data.
In this course, edX presents quantitative market research techniques as well as important marketing concepts.
The participant is introduced to the conception, implementation, and interpretation of quantitative market research projects.
Also, the participant is introduced to the concept of value and willingness to pay and learns how auctions are used to gauge this.
The course then deals with the joint analysis, in which the value concept based on various attributes is discussed.
Similarly, it then continued with the cluster analysis, in which they discussed the market segmentation based on various value propositions that different customers can search for.
Finally, the course discusses ethical issues in market research that go beyond their technical aspects.
Benefits of the course
- An introduction to the concept of value
- Value and willingness-to-pay
- The marketing research process
- Estimating willingness to pay using auctions
- Elements of quantitative survey design
- Segmentation using cluster analysis
- Ethical issues in marketing research
Course rating: 4.4 out of 5
#8. Free Marketing Management Course – Marketing Research Research Process (Alison)
Marketing management: The market research process shows you how a company can approach market research in different ways in order to obtain valuable information with which you can make marketing decisions.
The course begins with an introduction to causal research and its various characteristics.
It describes various forms of experimental and statistical design that can be used in research.
You will learn the importance of measurement and how it is used in market research.
You’ll also learn how scaling works and be introduced to different types of scaling.
You will then be introduced to the use of questionnaires in market research in this course in order to obtain information from the respondents.
They are introduced to the sampling process and the various sampling techniques with their properties.
In the end, you will learn about the process of data acquisition, preparation, and analysis of market research.
You will learn how data is collected and processed in the market research process.
Lastly, you will also learn how to test hypotheses in market research and the various data analysis methods that can be used in market research.
This course is of great interest to business people, marketers, and those who want to learn more about the market research process.
Benefits of the course
- You will be able to discuss casual research
- Describe the act of measurement and how it is used
- Discuss different types of scaling
- How to use questionnaires for obtaining information
- Able to discuss the data collection and preparation process
- You’ll also know the different methods of data analysis
Course rating: 3.4 out of 5
#9. Online Market Research Classes (SkillShare)
Skillshare has provided courses on market research on its platform to help you build a good career on that path.
They have courses that talk about qualitative research, how to utilize market research, and how to use questionnaires for data collection.
Also, in these courses, you will learn how to take surveys.
Benefits of the course
- You will know how to test your ideas in just two weeks
- You will have free two months to view the courses
- The methods of questionnaires and surveys
- In-depth knowledge of qualitative market research
Course rating: 4.0 out of 5
#10. Principles of Market Research (University of Georgia)
The Market Research Principles course helps new and experienced market researchers to understand the entire research process from start to finish.
This online course is completed by studying at your own pace and covers the 13 topics of the Market Research Core Knowledge Body (MRCBOK ™).
This popular course is supported and kept up to date by all major market research associations and industry perspectives to reflect new methods and concepts in the market research industry.
It offers a stimulating learning experience through interactive exercises and continuous feedback so that participants can assess their progress throughout the course.
Successful completion leads to a certificate of completion of the program and qualifies graduates for certification titles from three global professional associations.
The course is suitable for;
- Anyone interested in strengthening their core skills in market research (new and mid-level)
- Experienced market researchers in search of a quality continuing education resource
- Marketing and product managers and others who interact with the market research function who want to develop a solid foundation in the discipline.
Benefits of the course
- Market Research Design and Data Identification
- Sampling in Market Research
- Qualitative Market Research
- Quantitative Data Collection Methods
- Measurement and Questionnaire Design
- Introduction to Data Analysis
- Advanced Analytic Techniques
Course rating: 4.5 out of 5
Conclusion
As we draw the curtain on our exploration of the best market research courses and certification programs available online in 2023, it’s evident that the landscape of education is transforming to meet the demands of an ever-evolving business world.
The realm of market research has shifted from being a complementary skill to an indispensable asset. Definitely, these courses stand as a testament to the commitment of educators to provide top-notch training.
From mastering the intricacies of data analysis to understanding the nuances of consumer behavior, each course on our list offers a unique perspective on market research.
As the digital age continues to reshape industries, the importance of harnessing the power of insights cannot be overstated.
Whether you’re a seasoned professional aiming to refine your expertise or a newcomer seeking to make a splash in the world of market research, these courses provide the platform you need to do so
Frequently Asked Questions(FAQs)
Why or how is market research so important in business?
Market research is important as the data analysis derived helps companies advise which products should be improved and which should be discontinued.
Also, it tells you what future product development goals and investments should be pursued.
Where can a market researcher or market research analyst work?
You can work virtually for any firm or company that has something to do with data, sales, opportunities in various niches or markets. Analyzing the feasibilities such as pros and coins, goals, and how to meet them. Also, forecasting the market prospects and its future demands.
What is the salary of a market research analyst?
According to the Bureau of Labor Statistics, market research analysts earn an average annual salary of $63,790. And generally hold a bachelor’s degree, although higher salaries are often associated with a master’s degree.
Elsewhere, Indeed.com says that the average salary for a “market research analyst” ranges from approximately $41,571 per year for Intelligence Analyst, to $85,239 per year for Research Analyst.
What are the 7 basic and common techniques of market research?
These are the 7 basic or common techniques you need in market research:
1. Survey
2. Interviews
3. Questionnaires
4. Targeted groups
5. Customer observation
6. Field trials
7. Establishing common grounds with customers
What are the 7 steps in market research process?
1. Identification and Defining the Problem
2. Statement of Research Objectives
3. Planning the Research Design or Designing the Research Study
4. Planning the Sample
5. Data Collection
6. Data Processing and Analysis
7. Formulating Conclusion, Preparing, and Presenting the Report
Leave a Reply